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Record Type:	Language materials, printed: monographic
Author:	Ries, Al
Alternative Intellectual Responsibility:	Ries, Laura
Translator:	Tomescu, Liana
Statement of Responsibility:	Al Ries, Laura Ries
Subsequent Statement of Responsibility:	trad. Liana Tomescu
Published:	Brandbuilders
Place of Publication:	Bucureşti
Year of Publication:	2005
ISBN:	973-86481-6-5
Description:	340 p; 20 cm
Language:	Romanian
Subject:	Relaţii publice
Subject:	Brand
Subject:	Reclamă
Subject:	Publicitate
Subject:	Management
Subject:	Advertising
Shelf number:	659/R52
Classification:	659.1:339
Classification:	659.2/.4

LDR:00597nam# 2200193## 001 7269
009 ubfixit050.016 Căderea advertisingului şi ascensiunea PR-ului
010 $a 973-86481-6-5 $d 33 lei; 55,00 lei
100 $a 20161209u########m##u0rumy50######ba
101 $a rum
200 $a Căderea advertisingului şi ascensiunea PR-ului $f Al Ries, Laura Ries $g trad. Liana Tomescu $b *Carte tipărită
210 $a Bucureşti $L s395 $c Brandbuilders $d 2005
215 $a 340 p; 20 cm
345 $b 2006/42
345 $b 2009/8
606 $3 43132 $a Relaţii publice
606 $3 43618 $a Brand
606 $3 39334 $a Reclamă
606 $3 38315 $a Publicitate
606 $3 38244 $a Management
606 $3 43619 $a Advertising
675 $a 659.1:339
675 $a 659.2/.4
679 $d 65
700 $3 29346 $a Ries $b Al
701 $3 29347 $a Ries $b Laura
702 $3 33513 $4 730 $a Tomescu $b Liana
801 0 $a RO $b BMON $c 20161208 $2 unimarc
852 $j 659/R52